The value of Search Engines, like Google, Yahoo, MSN etc., for bringing traffic to your website can never be overemphasized. Their importance can be gauged from the fact that over 90% of the Internet traffic is diverted or regulated through these Search Engine results. E-commerce websites generate more than 55% of their business through Search Engine driven traffic! Therefore, a Search Engine friendly website is as indispensable for the success of an online venture as water to life.
Search Engine Optimization (SEO) is the sum total of specialized techniques and procedures employed to perk up the Search Engine ranking of a website based on a keyword or a keyphrase. SEO is part of Online Marketing.
Essentially, it involves deeper understanding of the algorithms utilized by leading Search Engines in order to calculate the rankings of a website. An SEO expert works around the limitations imposed by these algorithms, and uses ethical techniques (White Hat SEO) to achieve higher ranking. The use of unethical techniques (Black Hat SEO) may achieve the results in a short term, but the Search Engines tend to ignore, and even penalize, such artificial attempts at achieving higher ranking.
At Powix, we understand that SEO is a robust online marketing tool and believe that the power of SEO techniques can be best utilized only by adopting White Hat methods to achieve higher ranking. We use multiple SEO techniques that give an edge to your website over your competitors’ websites. By deploying several innovative approaches, we make sure that leading Search Engines, like Google and Yahoo, display your website among top 10, although our efforts are always directed at achieving top 3 or 5 result.